People have always been at the center of how I work. 

Before anything else, I try to connect and get to know them beyond just what they do, but in who they are. Everything I build starts from genuine human connection and working in cross-functional teams brings that purpose to life. I see it as a different sets of people with their own stories and perspectives, and learning together makes working better, and a lot more fun!  

I’m not a specialist in one lane. I have a strong working foundation in most functions (finance aside) which means I can move across teams, adapt quickly, and hold the bigger picture together. 

Intergrated Marketing Communications became the natural home for all of this.

It's about understanding deeply enough to resonate, empower, and sometimes, be a catalyst of change. 

In a world that can reduce everything to numbers and margins, I find purpose in staying human and making sure the work is just as meaningful to the people it serves.

Now, I'm finishing my last year at Ateneo de Manila University and taking a Specialization in Marketing. In the near future, I aspire to work in brand strategy or management, building for brands that stand for purpose and brands I can genuinely believe in.