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I always thought I wanted to be a lawyer.
Growing up in Angeles City, I was the kind of student who did everything from writing codes, leading the robotics club, and still being the "art kid" sent out for art competitions. I loved public speaking, and wrote and edited for the school paper. I was all over the place, in the best way. So when college applications came around, I didn't know where to go, so I applied for everything.
In my original admission, I got into Ateneo's Political Science program. I thought I had a path figured out but I chose to follow my creative side instead and asked for a change of degree to BS Communication Technology Management.
I saw it as an intersection of business and creativity. A perfect fit for what I wanted. What I didn't expect was how much more it would turn out to be.
People have always been at the center of how I work.
Before anything else, I try to connect with people, not just in what they do, but in who they are. Everything I build starts from genuine human connection, and working in cross-functional teams brings that purpose to life. Every person carries their own story and perspective, and learning from each other makes the work better and a lot more fun!
I don't specialize in just one lane. I have a strong working foundation across most functions (finance aside), which means I can move across teams, adapt quickly, and hold the bigger picture together.
Intergrated Marketing Communications became the natural home for all of this.
What draws me to marketing is that at its core, it is rooted in humanity.
I've always understood marketing to be understanding deeply enough to resonate, empower, and sometimes, be a catalyst of change.
In a world that can reduce everything to numbers and margins, I find purpose in staying human and making sure the work is just as meaningful to the people it serves.
Now, I'm finishing my last year at Ateneo de Manila University and taking a Specialization in Marketing. In the near future, I aspire to work in brand strategy or management, building for brands that stand for purpose and brands I can genuinely believe in.
WHAT I'VE LED
President, Ateneo ACTM
Junior Batch Representative, Ateneo ACTM
Initiative Head, Ateneo ACTM ASCEND
Project Head for Prepcourse, Ateneo ACTM
AVP for Community Engagement, Ateneo ACTM
WHERE I'VE WORKED
CAPR Intern @ Universal Robina Corporation
Marketing & Retail Intern @ Guerlain Paris, LUXASIA
Marketing & Brand Development Intern @ OneLot
Marketing Associate @ Alegra Business Consultancy
Marketing & Multimedia Intern @ Meinas Inc.
BEYOND THE CLASSROOM
Ateneo Marketing Varsity Member
Challenge-Based Innovation Student Researcher, Ateneo Business Resource Center x ESADE Barcelona
Student Researcher, Ateneo Learning Express x Singapore Polytechnic
CONNECT WITH ME!
CONTACT
Address Katipunan, QC
Email [email protected]
Phone +63 923 460 3319
Behance behance.net/ayapkhyle
Instagram @khyleayap
TikTok @khyleayap
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