alure perfumes
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challenge
my friends from Alure Perfumes reached out to me for a rebrand and a cohesive social media presence while still maintaining their core feel.
approach
before anything else, i sat down with my clients and their target market to achieve a look and asked questions about their preferences!
the work
a visual rebrand incorporating a new identity, color palette, and typography then translated into a social media content system built around four post types: launch, ingredient education, social proof, and product bundling. afterward, i created a working e-commerce website for the brand.
(1/3) brand redesign & creative direction
(2/2) packaging redesign
Orange Paper Bag
Cream Paper Bag
Perfume Bottle
(3/3) e-commerce site design
what i learned
as a young marketer and creative, i learned that a rebrand truly doesn’t have to mean changing everything. all it takes is understanding it deeply to know what already works, what’s missing, and bridging the two together into a more intentional solution!
thank you francis and andre from sk alure for trusting me with this! :)
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