a friend from my block reached out to me to make a full-fledged branding deck for their sk! this was my biggest project as a freshman so i was nervous 

this quickly became an exercise in building a brand from the ground up, defining its identity, establishing its direction, and moving this into a cohesive visual system.

I took a strategy-first approach, understanding org's goals and personality first before making it into a visual direction so it could be carried across their different platforms and materials, at any point in time.

my goal was to create something flexible and timeless enough for them to grow with, while still feeling distinct and recognizable.